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Logos, Marks, Scratches and Diddies.
Little artworks creating brands and supporting the company, a story or a product. A logo is the nugget of creativity that overarches a brand and its story.
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Fun, simple, illustrative and energetic. The mark is a little bit personality and a lot of capacity. It doesn’t have to be literal; explaining all the presence can do. It doesn’t have to be overly abstract creating more questions than answers. But what it always should be is supportive, fun, recognizable and easy to play upon.
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All logos and the brand they inspire are fun journeys down the road of exploration, investigation, suggestion and playful nods to many things.
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