YouFit Gyms.
Being asked to help take the brand to next steps. Taking the brand to the next level by upgrading its apearance, launching newly designed campaigns and strategies to increase awareness and new memberships. Identifying with the fitness community its new stature and developed programs for its new and potential members.
Identifying the need for a true persona. The larger percentage of fitness goers YouFit wanted to connect with and frame the level of confidence they need to continue their fitness journey.
