Mrs. Field’s Cookies Moments.
Share Your Hero.
Creating online and event activations, the look and feel and marketing strategy. All those parts to celebrate “Your Hero”, the everyday inspiration and person to reflect in life. That person who added that sense of remembrance and value. OK, theres some cookies to brand, strategize, market and get into retail spaces–but we all know that cookies are heroes in their own right.
Developing a simple cut out cookie character to accent the playfulness of live and cookies. He was anybody and everybody. That Cookie Hero stood for something. Inspiration, that person who took you to the next step and was always there for you or someone you loved.
